INVESTING IN THE REGION By Debra Solomon Baker Stuart campbell president, Anthem Blue Cross and Blue Shield of Missouri If someone had asked the ten-year-old Stuart Campbell if he ever imagined that, one day, he might become the president of a major company, his answer would have been a definitive “yes.” Today, Campbell is president of Anthem Blue Cross and Blue Shield of Missouri, president of Anthem Blue Cross and Blue Shield of Wisconsin, and senior vice president of WellPoint Inc. He certainly knew himself, even back then. The young Campbell just always admired people who did, well, precisely what he does now. However, despite his own impressive accomplishments, Campbell is quick to share the credit for his success. “My team comes up with all of the best ideas, not me,” he says. “I have seen time and time again that if you give teams a clear direction and empower them, they deliver.” Besides having such an outstanding work force (which numbers just under 1,000 in St. Louis), Campbell believes that part of the company’s uniqueness is its commitment to its entire service area, both metro and rural. He also knows that when dealing with healthcare, people want strength and consistency, two qualities that, he says, people associate with Anthem Blue Cross Blue Shield of Missouri. The company serves nearly 1.3 million members, who have access to more than 10,000 physicians and 86 hospitals throughout Missouri. Anthem Blue Cross and Blue Shield of Missouri certainly reaps the benefits of being part of a large, national company, including access to a wide range of resources. However, decision-making for Missouri occurs right where Campbell knows it should—in Missouri, that is. “Those companies who begin to take a cookie-cutter approach can lose touch with the local market and are not going to be effective,” he says. “Our whole philosophy is that healthcare is locally consumed and locally delivered.” For Campbell, while ensuring that claims are paid in a timely and accurate fashion is crucial, he knows that there is an even deeper mission. “We touch people’s lives, which is very, very rewarding,” he says. “We help make our customers as healthy as they can be.” Missouri’s schoolchildren will soon witness, firsthand, the company’s commitment to healthy living. As part of a public-private partnership, The Blue Cross Blue Shield of Missouri Foundation, recently issued a $550,000 grant to fund a school wellness program, which will highlight the ill-effects of both tobacco use and of obesity. And despite a demanding schedule, Campbell, too, works hard to maintain a healthy lifestyle. This includes playing tennis and swimming with his wife and two sons, ages 8 and 10. LEADERSHIP CIRCLE INSIGHTS What are the most significant factors that you think has led to the unprecedented revitalization of Downtown St. Louis? “As technology connects us electronically, yet separates us physically, St. Louis provides the face-to-face contact and community that revitalizes our downtown.” Andy Trivers, AIA President, Trivers Associates “Most people view downtown St. Louis as ‘downtown’ for our whole region, and they want it to thrive. Three significant things are making that happen: • People are rediscovering the excitement of the City—and we now have momentum that's attracting others to participate in downtown St. Louis. • Creative property owners, developers, tenants, planners, and public officials have recognized our opportunity and made major commitments to get things done. • Our public policy—notably the state’s Historic Preservation Tax Credit—has been a great catalyst for downtown development. We need to keep these important tools in place.” Clark Davis Vice Chairman, HOK “St. Louis is fortunate to have urban pioneers, like my brother Mike and I, John Steffens, Gary Balke, Tom Reeves, Steve Stogel and others, who have personally committed their fates and fortunes, to the revitalization of the City of St. Louis, particularly downtown, that is, long before new outside investors have arrived in our city. This foundation of business leaders created an atmosphere of opportunity for future investments. We put our ‘money on the table, not just our words’.” Steve Roberts President & COO, The Roberts Co.

September 2006 - - - - - - - - - - - - - - - - - - (clockwise); Tom Reeves, Rodney Crim, Jim Cloar and Barbara Geisman, Ballpark Village Schupp Co. Earl Bingham - - - - - - - - - - - - - - - - - - www.stlrcga.org - - - - - - - - - - - - - - - - - - www.technologygateway.org - - - - - - - - - - - - - - - - - - Pinnacle Red Moon Mayor Francis Slay Carlos Pereira