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BRENDA NEWBERRY
president & CEO, The Newberry Group

A PROMISE

By Pam Droog

When Brenda Newberry married her childhood sweetheart after attending Purdue University for two years, she made a promise to her grandmother, a promise that influenced the rest of her life. “Grandmother said, ‘You have to finish college, someone in this family has to be the first.’” Newberry recalls.

The Gary, Indiana native fulfilled that promise in a roundabout way—she joined the United States Air Force, along with her husband, Maurice, in 1973.

In the Air Force, Newberry did everything from driving a forklift and a ton-and-a-half truck, to working in drug counseling and supply warehousing management. She also gained her first experience working with computers, doing keypunch and running a remote Univac 1050.

The young couple was stationed at Torrejon Air Force Base in Spain. “We were young with no kids. It was great,” Newberry says. In 1978, she was selected from 570,000 candidates as one of 12 outstanding airmen. And she also kept her promise to her grandmother, earning an undergraduate degree in business from the University of Maryland European Division, and topped it off by completing a master’s degree in business management from Webster University after she left the Air Force in 1979.

At that time Newberry went to work for McDonnell Douglas (now The Boeing Company), first as a logistics engineer, then as a systems programmer. In 1984, she joined MasterCard, where she advanced to vice president and managed the global growth of a profit and loss business unit that provided imaging technology.

The upside was that Newberry built the unit from eight systems to more than 300 worldwide in four years, and traveled frequently to Europe and South America. The downside, she says, was “long work days. Often I’d go in to the office at 7 a.m. and leave at 1 a.m.” When she had an opportunity to move to another position in the company, or move to New York, she says, “I thought maybe it was time to do something else. I always worked harder and longer, because I felt as a woman and a minority, I have to do a better job. But I said, if I did this for myself, I could really be a success.”

Newberry formed The Newberry Group in February 1996, with a $1,000 personal investment, and continued the work ethic. “As a business owner you have to be prepared to do anything from meeting with prospects and making presentations, to changing a printer cartridge and vacuuming,” she says. That summer Newberry signed up her first client, Mallinckrodt, and hired an employee. Today, The Newberry Group has more than 105 employees, including one in Bahrain, with offices in St. Louis, Stroudsburg, Penn., Columbus, Ohio, Kansas City and Washington, D.C.

Newberry explains, the company, ranking second in the 2003 St. Louis Regional Technology Top 50, offers three core competencies: applications, programming development and system integration; local and wide area network services from server to desktop; and cyber security program management. Her day typically starts at 4:30 a.m., when she and Maurice run five miles. Then they arrive at the office around 8 a.m. (Maurice joined the firm in 2001 as executive vice president and COO).

Despite long workdays, Newberry makes time to teach operating systems and network communications at Washington University. She also participates in numerous professional and civic organizations including the Missouri Minority Business Advocacy Commission, St. Charles County Planning and Zoning Commission, Washington University National Council for the School of Engineering and Applied Sciences, Civic Entrepreneurs Organization, St. Louis Minority Business Council and the Institute for Women’s Policy Research for the Status of Women in Missouri.

Newberry also serves on the boards of the National Association of Women Business Owners, Missouri Small Business Development Statewide Advisory Board, The St. Louis Enterprise Centers, United Services for the Handicap Inc., the St. Charles County advisory board of Frontenac Bank and the RCGA.

“I only join organizations for which I can fully participate,” Newberry says, adding it helps that her two daughters are grown and away at school.

Through her career and community involvement, Newberry has earned several impressive honors. This summer, for example, her company was named the USDA Office of Procurement and Property Management Woman-Owned Business of the Year and the National Minority Supplier Development Council Regional supplier of the Year.

As a small business owner, Newberry believes the region needs to offer more support for local companies. “It’s very important to nurture and develop that next group of companies that will become the sustainers of the region.”

On a personal level, Newberry sustains herself by focusing on health and nutrition through reading and cooking. She also enjoys suspense novels and books about “working your faith within your business,” she says. She hopes to expand The Newberry Group’s international presence, and to continue to manage the business “for something greater than ourselves,” she says. “I continue to see miracles. And now I can see a lot of the value of the past. Who would have known being a veteran would be such a positive thing, all because of a promise to my grandmother to finish college?”


Pam Droog is a frequent contributor to St. Louis Commerce Magazine.

 

 

 


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