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A SURGE OF NEW OPENING IS REVITALIZING THE LOCAL RESTAURANT SCENE.

By William Poe

St. Louisans like to eat and eat well. Why else would a husband and wife culinary team abandon San Francisco’s Golden Gate for our humble outpost on the Mississippi; or an established New York restaurateur leave the Big Apple for our modest sports town; or a young entrepreneur make a million dollar investment in a new eatery on Washington Avenue?


Atlas Restaurant and Lunch Room, 5513 Pershing Ave., “a clean-tasting straightforward French-Italian bistro.”

Of course, some of us like our toasted ravioli and our Steak ‘n Shakes, too, but even those gastronomic quirks speak to St. Louis as a restaurant town.

“St. Louis is all about the food,” says Jean Donnelly, co-proprietor of the Atlas Restaurant and Lunch Room in the Central West End. “In San Francisco, a large decorating budget is as important as the food.”

And St. Louis restaurants are becoming more numerous and more ethnically diverse as each year passes. Within the last year, the local restaurant scene has been enhanced by additions including Monarch in Maplewood, KitchenK and Capri in downtown St. Louis, Drunken Fish at West Port, Luciano’s Trattoria (There’s always room in town for one more fine Italian eatery) in Clayton, Mungo’s in Fairview Heights, and Café Brasil in Rock Hill, to name but a few. Apparently, you can never get enough of a good thing.

MONARCH TAKES FLIGHT


The new place getting the most hype since its June opening is Monarch. Thanks to Monarch, located in the old Bobby’s Restaurant space at 7401 Manchester Rd., along with the new Schlafly Bottleworks and Atomic Cowboy located nearby, Maplewood has become the hot new place to be seen.

“When we were looking for a location, the Maplewood strip really jumped out,” says Monarch co-owner Jeff Orbin. “With all the development in Richmond Heights and Brentwood, Maplewood was a logical choice. The demographics of residents living within six miles were just outstanding.”


Monarch, 7401 Manchester Rd., “is the convergence of art, wine and food with flavors from everywhere.”

Those demographics must explain all of the luxury cars regularly seen at Monarch. But the food and the atmosphere justify all of the attention.

“Monarch is the total package,” says Orbin, who runs the restaurant, along with co-owner Aaron Teitelbaum. (The latter managed a well-known restaurant in New York City before opening Monarch.) “It is the convergence of art, wine and food with flavors from everywhere and an ambiance unlike any place else in St. Louis.”

Orbin describes the menu as “a fusion of international flavors with southwest, Asian and French accents. Monarch’s signature dishes include pistachio-encrusted lamb chops, pan-seared sea bass, Missouri trout galantine, braised beef short ribs, and crab martini. All are served variously in five separate dining areas, depending on the time of day.

For private business entertaining, Monarch can seat 70 in a banquet room, 20 in a secluded wine room and 10 in the “chef’s table,” a glass-walled loft overlooking the kitchen. Main dining areas include a separate bar and lounge, a bistro, which seats 65, and a main dining room seating 80. The restaurant has parking for 140 customers and offers complimentary valet parking.

A former graphic designer who executed the interior finishes, Orbin acknowledges the space is “impossible to describe. Each area is different.” Suffice it to say that Monarch is visually arresting, aided by a rotating art display.

Open for lunch Tuesdays through Fridays and dinner Tuesdays through Saturdays, Monarch’s glittering dishes range from $11 to $16 for main courses in the bistro and from $16 to $26 in the dining room.

For reservations call 341/644-3995.

DOWNTOWN DELIGHTS

Lighting up the Washington Avenue fine dining scene are Capri, located in the Renaissance Grand Hotel, and KitchenK, located in the newly-rehabilitated Merchandise Mart at 1000 Washington Ave.

Open for breakfast, lunch and dinner, Capri is a stunning Mediterranean-influenced restaurant featuring palm trees soaring in a three-story natural-light atrium. The expansive facility seats 280 and is increasingly popular with downtown business people.


Capri, located in the Renaissance Grand Hotel, is a Mediterranean-influenced restaurant.

“Capri is a great spot for business meals,” says Traci Russell, director of sales and marketing for the hotel. “We host a lot of breakfast and lunch get-togethers.”

Russell says that a second hotel restaurant will open early next year.

Already open a few doors west of Capri is KitchenK, and its drinking partner, called the KBar. (“K” denotes the 1000 street address.) There, owner Pablo Weiss, who launched the highly regarded Hot Locust Cafe a few years back, has pumped roughly $1 million into the two Ks. And, so far, so good, he says.

“Although we’ve just been open since August, sales, if projected for a full year, would easily exceed $1 million,” says the 35-year-old Weiss. “For a start-up restaurant, that is very good.”

Weiss acknowledges that he is counting on “the convergence of new loft residents, conventioneers, and downtown business people” to generate bar and restaurant traffic.

“There is a tremendous market down here that is under served,” Weiss believes. “If we put out a good product, I am very confident.”


KitchenK, 1000 Washington Ave., uses basic ingredients and creates interesting renditions of frequently familiar foods.

KitchenK’s tasty products include, Weiss says, “an updated Hot Locust menu, in which we take a lot of basic ingredients and create interesting renditions of frequently familiar foods.” KitchenK is also doing some new things with the familiar Sunday brunch, which Weiss describes as “a gourmet brunch without the white hats.”

Enjoying the moderately priced menu can be as many as 180 diners, not including those seated in a private mezzanine for groups as large as 30.

“KitchenK is great for the social business meeting,” Weiss says. “We’re a place where you can entertain a client looking for creativity, while not breaking the bank in the process.

For KitchenK reservations call 314/241-9900; Capri reservations call 314/621-9600.

ATLAS—OUT OF THIS WORLD

Diners also won’t need a loan to sample the Atlas Restaurant and Lunch Room, 5513 Pershing Ave. in the space formerly occupied by Sunflour Café. Co-proprietors and husband and wife team Michael G. Roberts and Jean Donnelly fled the stuffy San Francisco restaurant scene to open the cozy 47-seat (plus outdoor cafe) Atlas earlier this year.

Serving lunch and dinner in what Donnelly describes as “a clean-tasting, straightforward French-Italian bistro style,” the Atlas, says Donnelly, “is a great place for a business lunch. It’s a quiet room, and we take reservations and offer parking across the street.”

Atlas lunches range from $8.50 to $11 with dinner entrees in the $13.50 to $16.50 range. Signature dishes include Piccolo fritto (seasonal vegetables tempura), duck confit, french onion soup, and variously prepared salmon. The establishment is also making its mark with homemade desserts, which are featured late night on Fridays and Saturdays.

“We are really value-oriented,” explains Donnelly, who generally works the front room while husband, Michael, is in the kitchen. “That is really demonstrated through our wine list, which is expensive, but high quality.”

Donnelly and Roberts both cooked in San Francisco for a number of years. She said they have had “a heartwarming reception” from St. Louisans and says patronage is growing.

“We’re growing by word-of-mouth,” Donnelly says. “People like to bring back their friends to share the little restaurant they’ve discovered.”

And to think that the Atlas is just one of many new restaurants just waiting for you to discover on your own. Bon appétit!

For reservations call 314/367-6800.


William V. Poe is principal of Poe Communications, a St. Louis advertising and marketing communications firm.
 

 

 


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