SBC
Communications Named America's "Most Admired" Telecommunications
Company
For the past
three years, FORTUNE magazine has named Southwestern Bell's
parent company, SBC Communications Inc., as the world's "most
admired" telecommunications company. SBC, which finished first
in nearly every performance category, joins other corporate leaders
such as Microsoft, Coca-Cola, General Electric and McDonald's
as being ranked first in their respective industries.
As
one of the most highly respected registers of corporate performance
and reputation in the nation, FORTUNE's list of America's "most
admired" corporations is conducted among financial analysts, senior
executives and members of the boards of directors of leading companies.
Each company's reputation is evaluated based on eight criteria:
quality of management; quality of products or services; innovativeness,
investment value, financial soundness, ability to attract and
retain talented people, social responsibility and use of assets.
A shining
reputation translates into bottom line benefits. FORTUNE
writes, "In meeting today's two greatest business challenges--beating
a roaring stock market and luring talent--the 'most admired' dominate,
which fuels their reputation, which attacks shareholders and job
applicants."
In
addition to the "most admired" recognition, SBC was recently named
to FORTUNE's top companies for Asians, African Americans
and Hispanics, Working Women magazine's top companies for
executive women and Worth magazine's "most generous" companies
in America."
Beachy
Named National "Scientist of the Year"
Above:
Roger
Beachy
Roger N. Beachy,
Ph.D., president of the Donald Danforth Plant Science Center,
has been named Research & Development (R&D) Magazine's
1999 "Scientist of the Year" for "his innovative research and
his efforts to bring the latest transgenic technologies to the
third world," states a recent magazine cover story.
The
article traces the development of Beachy's early interest in plant
pathology and its growth into breakthrough research on virus resistance
in plants. This research has continued to progress and has also
branched into studies on gene regulations and the development
of vaccines in plants.
"The
entire plant science research community can draw encouragement
from the fact that a publication of this type, which reaches widely
into the business community, would recognize the importance of
discovery and innovation in plant biology in the same manner as
is accorded other scientific disciplines," says Beachy, co-founder
of the International Laboratory for Tropical Agriculture (ILTAB),
which helps developing countries improve agriculture productivity
by transferring modern technologies in plant biology.
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