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A New Twist on Places to Hang Your Hat--and Plug in Your Laptop

The distinction between office, home or hotel is dimming. Today any space can become an office.
By Joyce Romine

Inner Circle Logistics

Above: Inner Circle Logistics partners Art Kimbrough, Bonnie and John Clendenin in their penthouse office on South Grand.



The "home office" has taken up residency in a new neighborhood. From the more traditional corporate housing at the Residence Inn by Marriott to a breathtaking penthouse in a 1920s apartment building, companies are finding new spaces to both work and live--if only for awhile.

Who uses temporary housing for office space? Maybe a company that doesn't have the extra room at headquarters for their consultants, agents or employees on temporary assignment. Or lawyers coming to town for trials. Or even a young company that needs an inexpensive launching pad and quasi-incubator. Try on these creative temporary office spaces for size.

Would You Like Room Service With Your Dataport?

Residence Inn by Marriott is the industry's largest operator of extended-stay hotels with more than 300 properties located throughout the United States, Canada and Mexico. "Extended stay" refers to a segment of the hotel industry that caters to guests who stay five or more nights in a single location. Locally, the Residence Inn has three locations: the Galleria, Chesterfield and Westport areas.

"We've had some people stay for years at a time, although the average stay is about two weeks," says Cliff Repka, general manager for Residence Inn at the Galleria. "With 50 percent more space than a hotel room, guests have plenty of space to work and relax while receiving all the services they need. Our guests get an office space and living space in one."

He says it's much less expensive for guests to set up offices at Residence Inn than it is to rent both a hotel and temporary office space, buy equipment and pay utilities. "In our suites, we offer dataports, as well as the choice of a direct phone line or routing calls through our switchboard," Repka says. "Many guests prefer our switchboard, because we can act as a secThe Residence Inn staff also can arrange for office supplies, desks and equipment like copiers and faxes. In addition, the Residence Inn offers personalized voice mail, daily housekeeping service, complimentary grocery shopping service, complimentary breakfasts and social hours, a pool, heated spa, sports court and even a weekly barbecue.

Each unit includes a fully equipped kitchen with appliances, utensils, flatware and dishware. A variety of suites are offered including one- and two-bedroom suites, oversized studio suites, and penthouse suites, which are two-level, with two sleeping areas and two full bathrooms.

"We tailor each space to whatever our guests need," Repka says. "Usually, our guests want more than just a room. They want the convenience of services and staff that we provide to help them be most productive and comfortable."

Sunsets and Supply Chains

The current "headquarters" for Inner Circle Logistics serves three purposes: 1) provides temporary office and meeting space; 2) provides lodging for the company's out-of-town partners; and 3) provides partners John and Bonnie Clendenin a place to live. And it all takes place in a breathtaking 2,500-square-foot penthouse suite with a virtually unobstructed view of the city.

Inner Circle Logistics is a newly formed business-to-business software company working to use the Internet to connect small and medium-size companies with large companies that buy their goods. Partners include John Clendenin, a Harvard Business School professor and ex-Marine; his wife, Bonnie; Art Kimbrough, a local executive who specializes in organizing and leading seminars on supply chain management; and Bruce Blagg, founder of an Arizona consulting company.

Transplanted to St. Louis from Boston to help start Inner Circle, the Clendenins knew they wanted to live in the city limits close to cultural activities. But until they found the penthouse at Saum Apartments on South Grand, they hadn't planned to live and work in the same place--they had already been there, done that, with other business ventures.

But Bonnie Clendenin spotted an ad for the penthouse as they were driving out of St. Louis. So they called their partner, Art Kimbrough, to check it out. Kimbrough, a St. Louis resident, once lived in a Central West End penthouse. He was immediately captivated by the South Grand penthouse and it's potential for providing both living and working space. Sight unseen, the Clendenins committed to the penthouse based on Kimbrough's assessment and enthusiasm.

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The penthouse includes two master bedrooms, another bedroom, den, living room, dining room and full kitchen. The Clendenins and their dog have claimed one of the master bedrooms as their own, leaving the other two bedrooms open for guests--particularly the company's partners. The den serves as an office, while the dining room is now a conference room complete with a pool table disguised as a conference table. The living room is a meeting room. A 1,500-square-foot terrace offers a stunning view of the city. A T1 line to the building was already in place, making it simple to hardwire several desks in the penthouse.

Kimbrough has a home office in Chesterfield but also frequently works with Clendenin at the penthouse. He says he and Clendenin do better work in the penthouse environment than in a typical office building. "We can control access and be more in control of our schedule with fewer interruptions."

He adds: "The price per square foot was much lower than we ever anticipated--better than any incubator. All utilities are included in the price except the telephone. And we save money because we don't have to put our out-of-town partners up in hotels when they come to town. We are in many ways a virtual company scattered across the country. When we plan to be together, we do business on purpose and are more respectful of one another's time. This arrangement allows dialogue to continue from morning until night as we build this business."

Clendenin agrees. "One of the advantages to living and working here is that the company has access to me around the clock, whether someone is calling from Singapore or Boston. And if I have an idea late at night, I just go from my bedroom to the den and jot down some notes. Of course, the risk is that I can't get away from my work. But at this stage of the business, it requires much of my attention anyway. While we're at a little different point in our lives than the Yahoo founder who lived and built his business in a trailer, the approach, energy and dedication is the same."

He continues: "This arrangement is comfortable and familiar to my wife and me. It's similar to the Marine model of a self-contained life where you work, live and play in one place. I'm just fortunate I can do this with my wife."

But the living/working arrangement is planned to be temporary. After Inner Circle gets off the ground and grows its employee base, the penthouse will likely become the executive offices and the Clendenins will move to their own home. Maybe. The Clendenins have learned never to say never.

Working in a Little Play

With the high-caliber executives involved in Inner Circle, it's not all work and no play. "There's a real team atmosphere to this business arrangement," Clendenin says. "We have everything available in the penthouse from Kurt Warner crunch cereal to juices to nice wine. And we all clean up after ourselves so there's no cook role."

And after a long day, the pool table has been known to relieve tensions, Kimbrough says.

In addition, the Inner Circle entrepreneurs frequently have "sunset meetings" at the penthouse. "Part of these meetings include going out on the terrace to enjoy the sunset," Clendenin says. "We're the last large building going west into the city, so we have a spectacular view."

"It's hard to beat walking out on the terrace to see the sunset at the end of the day," Kimbrough says. "It gives you a nice perspective.

"This is a good working environment for the way we want to work now. I urge others to consider working outside the box. This space inspires creativity and opened our eyes to different ways of doing things as we launch this company."

 


Joyce Romine is a St. Louis-based writer and owner of Streamline Communications.

 

 

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