By Debra Solomon Baker

Sally Roth
Upper Midwest Area Executive,
Greater St. Louis President & CEO,
Regions Bank
Sally Roth, who oversees banking operations for Regions Bank in Missouri, Iowa, and Western Kentucky, recognizes that it is
not the Arch alone that makes
St. Louis unique.
The fact that St. Louis has such a broad spectrum of businesses, ranging from Fortune 500 companies to small firms, also makes the city different.
To serve the needs of such diverse clients, Regions offers a matrix model, designed to enhance and balance decision-making between the lines of business and geographies.
In doing so, though it is one of the ten largest banks in the country, Regions Bank maintains its intimacy. Its extensive resources are delivered through local partnership.
“Our independent units, organized by geography, allow us the ability to service our customers like a large community bank, while offering the breadth of services, convenience, and scale benefits of a much larger institution,” says Roth, president and CEO of the Greater St. Louis bank.
“When you have one person with you every step of the way, you develop the kind of relationship that breeds success.”
To add to its convenience, Regions recently underwent a technology upgrade that enhanced electronic delivery to its clients.
“This substantial capital investment in technology provides our clients with the means to conduct their business and personal transactions with reliability,” says Roth. “With each added level of security or upgrade, we are making certain that our customers understand what we are doing, why we are doing it, and what the benefit is for them.”
For Roth, building long-standing relationships with clients is the most rewarding part of her position.
“[I like being able to] understand their goals, help them develop a strategy, and be there to celebrate when the goals are reached,” she says.
Down the road, Roth expects to see organic growth through advances in technology and a process whereby the bank analyzes its branch delivery network to determine needs. Further opportunities have already been identified in St. Clair, Madison, St. Charles, and Jefferson counties.
As for her own community involvement, Roth is particularly interested in working with
institutions that directly impact the vitality of the St. Louis region. Therefore, she is active with the Barnes-Jewish Hospital Foundation, the RCGA Board, and educational institutions such as Maryville University, UMSL, and Washington University.
LEADERSHIP INSIGHTS
What do you think is the most important factor in retaining talent at your company?
“I believe the most important factor is providing a work environment where everyone can achieve personal and
professional success. That environment must include world-class learning, flexibility, diversity of thought, and shared firm values. It comes down to providing a workplace where people can focus on making a life, not just making a living.”
George Klenovich,
Partner in St. Louis,
Ernst & Young LLP
“Retention is high at Harrah’s St. Louis due to the fact we have a leadership team that is committed to delivering on our internal branding proposition of Get, Guide and Root for team members every day. We are committed to this so that team members can entertain their best and work in a fun and rewarding environment.”
Arnold Block
Vice President and General Manager,
Harrah’s St. Louis Casino and Hotel
“I believe that the most important factor in retaining employees consists of three key elements. All members of any successful company wants effective leadership, they want to feel valued and must see shared opportunity.”
James “Jay” Fitzsimmons
President and CEO,
GKN Aerospace – Aerostructures North America
For more information on the Leadership Circle, please contact John Diefenbach, vice president-membership, (314) 444-1184 or jdief@stlrcga.org.
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