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By Christine Imbs

If you’re like most people your idea of agriculture is the farmer in the dell, plowing his field and milking his cows. But today agriculture is much more than cows, plows and sows. Agribusiness has become a major industry leaving many employers scrambling to find qualified employees. And area schools and universities are taking note.

“We’re moving from an agrarian society to an urban kind of rural non-farm society,” explains Dean Dittmar, out-going president of the St. Louis Agribusiness Club and district 5 program advisor for Facilitating Coordination in Agricultural Education. “Schools and universities are going from an agriculture production curriculum to an agribusiness culture. In Illinois we’ve tripled Ag education over the last 10-12 years and this is equally true in Missouri.”

Agribusiness includes all aspects of agriculture production, processing and distribution. This includes food, forest and fiber production; agricultural equipment; inputs and chemicals; biotechnology and research; Ag services; advertising and marketing; transportation and trade; land management and finance; environmental technology and conservation; and food and beverage manufacturing.

Being in the very heart of the heartland, the St. Louis region has more of these types of businesses than most geographical areas. As a result the total economic output for St. Louis’ agribusiness industry is 23 percent, more than 12 percent of the total $173 billion output for all industries in the region combined.

Of course this impacts employment. The top ten most productive industries in the region according to the University of Missouri’s workforce information system include breweries and distilleries, pesticide and agricultural chemical manufacturing, and pet food manufacturing—the top three agribusiness sectors. Anheuser-Busch, Monsanto and Nestlč-Purina, who fall into these categories, are among the region’s top employers, accounting for over 10,000 jobs. And according to the 2000 Ag Census and U.S. Department of Commerce, the agribusiness industry in the St. Louis region will create 330,317 new jobs. The problem, however, will be filling them.

“Right now, we’re just not meeting the demands of the industry,” says Lucas Maxwell, coordinator of recruitment, retention and placement at Southern Illinois University-Carbondale. “A national study by the USDA and Purdue University says that between 2005 and 2010 annual employment opportunities within the industry will be a little more than 52,000 jobs. The real shocker is that agriculture and natural resources programs across the nation are only graduating about 32,000 students each year. Do the math and you’re looking at a 25,000 to 30,000 individual shortfall.”

Maxwell says part of the reason for this shortage is that the industry has changed so much, companies that previously had a freeze on hiring are now demanding more graduates to fill vacancies. They’ve even gone so far as to offer students jobs right on the spot after being interviewed. Also, many companies are diversifying, creating opportunities in areas that perhaps hadn’t been there a few years earlier.

“It’s just amazing. These companies are so hungry for qualified individuals,” Maxwell says. “And that bodes well for our graduates. If they come out of one of our programs they’re obviously going to be well-prepared. And if they have the drive and the initiative, they’re going to start out in a position of making a good salary with the opportunity to advance quite rapidly through a company.”

But despite this promising outlook, recruiting students into these programs is not as easy as you’d think. They just don’t associate the word “agriculture” with these positions. Paul Vaughn, associate dean of academic programs for students at the University of Missouri-Columbia, says getting people to think outside of the box where agriculture is concerned is one of their biggest hurtles.

“When we recruit students we don’t even talk about agriculture,” he says. “Of course we don’t want to get too far away from agriculture because we’re proud to be associated with it. But at the same time, we want to make sure people aren’t turned away with a negative image. I’d say we have over 2,000 undergraduates in our college and less than three percent are studying to go back on the farm. All the rest are looking at the more non-traditional areas.”

Considering the nature of these non-traditional areas, it’s no wonder that people are a bit confused. In addition to traditional farm production, the agricultural umbrella also includes agriculture education, agriculture systems management; tourism and hospitality, forestry, fisheries and wildlife, pharmaceuticals, food nutrition, landscaping, turf management, floral design, captive animals, horticulture, golf course management, parks and recreation, biotechnology, recreational activities, restaurant management, and athletic facilities.

“People just don’t think about these areas as being part of agriculture,” comments Kurt Range, agriculture and horticulture coordinator for Southwestern Illinois College. “Athletic facilities, for example, is a huge area. Of course if you look at the economics there are only the chosen few, but if you can get some experience you could end up being grounds maintenance for Busch Stadium or for the Gateway Grizzlies. We have a graduate working for the Grizzlies now. The pharmaceutical aspect is also a big thing, although not a lot of people realize it. And at SWIC we even have floral design courses with whole classes on wedding and funeral arrangements.”

Of course educating the public takes time, not to mention a great deal of effort. Range, who is not only in agriculture education, but owns a small family farm, calls it a labor of love.

“Nothing gives me more pride than talking to people and helping them understand what agriculture and horticulture are all about,” he says. “I feel it’s my job to get rid of some of those stereotypes. So I make it a personal thing to get the word out how great an advantage this is and how wonderful a life it is.”

Fortunately Range’s and others’ efforts are beginning to pay off. A shift is taking place in the enrollment of the region’s colleges and universities into non-traditional agriculture programs.

“We’re definitely out there telling the story and pushing hard to attract students in these areas,” says Dwight Sanders, professor of agriculture economics at SIU-Carbondale. “We may not be seeing much growth in the university’s enrollment as a whole, but there is definitely growth in those areas that we’ve identified as non-traditional areas in agriculture. I think if you spoke with some of the other universities they’d say the same thing. So growth is happening. And what’s more, our students are easily finding employment.”

Ag Ed Enrollment Growing in High Schools

With the agriculture industry such a major economic factor—it’s responsible for 16.3% of the Gross Domestic Product in the United States not to mention 23 percent of the St. Louis region’s total economic output—it's no wonder colleges and universities are seeing an increase in the number of students enrolled in agriculture programs. But interest at the high school level is also growing.

Since 1985, high school agriculture enrollment has increased steadily and is currently at an all time high. In Missouri, 257 comprehensive high schools and 44 area vocational schools offer agriculture courses with over 26,000 students enrolled. Illinois high schools with Ag Ed programs total 311 with over 26,000 unduplicated students and close to 36,000 duplicated students. Duplicated students take multiple classes on a yearly basis. Nationally, high school Ag Ed enrollment tops 775,000.

Mary Jackson, who teaches Ag Ed at Highland High School in Highland, Illinois, says the agriculture industry as a whole is changing and agriculture education has changed with it.

“We’ve offered agriculture classes here for a long time. But in Ag Ed today there is a lot of emphasis on science and biotechnology,” she explains. “But some kids come in with a tunnel-vision that agriculture is strictly farming. So we’re trying to change that. There are millions of opportunities out there and very few people in the Ag industry actually farm. I think it’s important that we be able to teach our kids about the new and upcoming areas in Ag Ed.”
 

 

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Cover Story: Cultivating
St. Louis
Southwestern Illinois College
Baisch and Skinner Inc.

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Dr. Ganesh Kishore
City Grocers
Carl Hausmann
Andy Ayers, Riddle’s Penultimate Café and Wine Bar

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