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Enjoying herself—again

By Pam Droog

Juanita A. Hinshaw Sr. Vice President/Chief Financial Officer of Graybar Electric Co.

Juanita Hinshaw says she really did enjoy retirement—all 14 months of it. After she left Monsanto as vice president and treasurer in March 1999, she stepped up her civic and charitable activities, served as chairman of the board of the National Association of Corporate Treasurers and traveled with her husband. She even took golf lessons, but didn’t get to play much, because Graybar Electric came calling with a very tempting offer. “That’s about the time I started missing what I enjoy most,” Hinshaw says, which is “finding creative ways to finance a company’s growth. I didn’t think there would be anything like that in St. Louis.”

At first, Hinshaw turned down Graybar, the St. Louis-based independent wholesale distributor of more than 800,000 electrical and communications products. “I still had things I wanted to do,” she says. “But I said, ‘Come back later and we’ll discuss it further.’ I thought, it can’t hurt to talk.”

She weighed the pros and cons. The fact that Graybar is privately held appealed to Hinshaw. “That means you don’t have to deal with outside influences, and you can focus on long-term goals rather than quarterly earnings,” she says. Also, she liked Graybar’s strategy for growth. “They offered an exciting story and future,” she says. She joined the company last May.

Today, as Graybar’s senior vice president and chief financial officer, Hinshaw plays an important role in Graybar’s annual sales of $5 billion, and in the company’s five-year plan for growth. “Finance touches every part of the organization, so I stay informed about what’s going on throughout the company,” she says.

Hinshaw is involved in a new information-technology strategy assessment at Graybar that will go all the way through implementation, she says. She’s also busy evaluating various creative financing ideas. “That hasn’t been done before because of Graybar’s privately held position,” she says. “But even though Graybar is a large company, we have strong growth aspirations, so we should at least look into our options,” including obtaining a public credit rating. “That would lead to us issuing public debt, which would save us money in the long run,” she says.

Hinshaw’s career history would not surprise anyone who knew her growing up in Ashboro, N.C. She was her high school class treasurer and treasurer of her church. “I knew I liked dealing with money and with people,” she says.

Hinshaw joined Burlington Industries while she attended college. She was in management when she had an opportunity to go into the company’s Treasury Department—in a clerical position. “It was a big risk but it was my chance to get into the area I preferred,” Hinshaw says. She worked in a variety of positions in Treasury, and stayed at Burlington a total of 12 years, until she was recruited by RJR Nabisco. Hinshaw spent four years there, when she was asked to move to London as the company’s European treasurer. “We were ready to go. My husband had quit his job to move to London,” she says. “Then Monsanto called, wanting me to become their corporate assistant treasurer. We moved, but to St. Louis.”

Hinshaw says the move was another risk, “but it put me five years ahead in my career.” She remained at Monsanto 15 years until her retirement.

At Graybar, Hinshaw relies on a management style that has served her well. “I believe in a participatory style,” she says. “I like to meet with my staff fairly regularly and stay apprised of what they’re doing. Otherwise, I leave them alone to do what they need to do.” This method works more often than not, she believes, “because people tend to live up to your expectations.”

As one of the newest members of the RCGA board, Hinshaw has expectations for the St. Louis region. One issue she’s particularly interested in is the airport, “especially now with American Airlines’ purchase of TWA. I’m quite interested in what will happen with the expansion project,” she says. In addition, from her vantage point on the board of Grand Center, Hinshaw plans to focus on promoting the arts regionally.

Besides serving on Grand Center’s board, Hinshaw chairs the United Way’s finance committee and is a member of the executive committee. She served as campaign-co-chair for the United Way Women’s Leadership Giving Initiative last year. She’s also a board member of Insituform Technologies, Inc., “another growing company with great opportunities,” she says. In addition, Hinshaw is a board member of Ranken Jordan Children’s Rehabilitation Center, Bethesda Health Group and KETC-Channel 9. “How do I do it? I just make the time!” she says. “I can’t attend every meeting but I make a real effort to be at the most important ones.”

Away from work and community activities, Hinshaw manages to read two or three books a week and considers herself an “avid crossword puzzle worker.” She travels to Mexico for two weeks every year with her husband, who retired a few years ago (and stayed that way).

“It was great being away but it’s such an exciting time to be at Graybar,” Hinshaw says. “Although the company is 130 years old, it’s in the midst of rapid growth. I’m thoroughly enjoying myself.”


Pam Droog is a St. Louis-based free-lance writer.
 

 

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