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TRENDS

Flat Screens Make For Well-Rounded Workstations

By Laurie Burstein

“Star Trek technology is here today on your own desktop,” says Lloyd Bruce of IBM in St. Louis. Bruce is talking about the new high-resolution flat screen monitors that look and perform up to the latest technology standards.

Not only do the flat panel monitors look sleek, they provide sharper, crisper images. The new screens provide a space-saving advantage too. The lightweight, flat panel models are far less heavy and bulky than the traditional counterparts. The average weight of a 15- to17-inch flat screen monitor is just one to three pounds, as compared to 25-30 pounds for the older desktop units.

At the consumer PC level, flat screen monitors are a huge trend. John Branan, an A/V Specialist at Ultimate Electronics in Brentwood, says the flat screens are very popular, especially with prices continuing to drop. Just a few years ago, the flat panels were selling for $3,000 and up. Today, they are $500 to $800 on average at most retailers.

“The flat panels still cost more than the older style monitors, but they are worth it. They provide richer images, reduce glare and take up less space. Prices are coming down and our customers continue to ask for them,” Branan says. With four stores in the St. Louis region, Ultimate Electronics first opened here in November and has 46 stores around the country.

At the corporate level, flat screens are ideal for key industries including healthcare, financial services, engineering and design, says Bruce, Central Region Sales Manager for IBM. “For financial analysts viewing reports to designers preparing publications or web pages to scientists analyzing satellite imagery, the new high-resolution monitors improve usability.”

Bruce cites financial traders and counselors whose work requires them to scan numerous panels of information. He explains how one trader can use four screens in a multi-media workstation with one screen for buying and selling, a screen for viewing the market in real time, another for viewing CNN, and another for producing documents. The technology of flat screen panels allows for extremely detailed images and graphics in this set-up.


For businesses, IBM’s T221 LCD top-of-the-line high-resolution monitor goes for $8,399. This is half the previous price after IBM announced a price cut in March. Bruce says prices will continue to drop even more in time. And, for companies with multiple units, another advantage is the savings in reduced electrical bills as flat screens consume less heat and power.

Whether for consumers or corporations, flat screen monitors are the latest status symbol technology with many advantages from looks and high-res images to cost and space saving features.


Laurie Burstein is a St. Louis-based free-lance writer.

 

 

 


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