ST. LOUIS REGION Caucasian 76.9% African-American 18.1% Hispanic 1.7% Other Races 3.3% Male 47.9%* Female 52.1%* Source: Census Bureau, American Community Survey 2002. 2003 1,151,300 2002 1,018,000 2001 995,700 2000 981,800 1999 974,900 1990 918,000 1980 811,000 Source: Sales and Marketing Management, Survey of Buying Power, 2003. EBI is defined as personal income less personal tax and non-tax payments—a number referred to as disposable income. St. Louis US Number of Households 1,151,300 109,311,200 Total Net EBI ($000) $52,285,950 $5,340,682,818 Median Household EBI $45,415 $48,857 Per Capita $19,850 $18,399 Source: Sales and Marketing Management, Survey of Buying Power, 2003. % of St. Louis Region % of U.S. High School Diploma 86.4% 82.6% Bachelor Degree 27.8% 25.9% Graduate/Professional Degree* 10.5% 9.3% Source: U.S. Census Bureau.

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