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WHAT'S What
Population and Demographics





ST. LOUIS REGION
Caucasian
81.5%
African-American
17.0%
Hispanic
1.1%
Other Races
1.4%
Male
48.1%*
Female
51.9%*
Source: Demographics Now 2002.


2002
1,018,000
2001
995,700
2000
981,800
1999
974,900
1990
918,000
1980
811,000
Source: Sales and Marketing Management, Survey of Buying Power, 2002.



EBI is defined as personal income less personal tax and non-tax payments—a number referred to as disposable income.


St. Louis
US
Number of Households
1,018,000
107,755,000
Total Net EBI ($000)
$52,423,652
$5,303,481,498
Median Household EBI
$41,558
$38,365
Per Capita
$19,988
$18,491

Source: Sales and Marketing Management, Survey of Buying Power, 2002.


% of St. Louis Region
% of U.S.
High School Diploma
85.5%
86.6%
Bachelor Degree
24.5%
26.7%
Graduate/Professional Degree*
8.9%
7.9%

Source: U.S. Census Bureau, 2000.
 

 

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