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WHAT'S What
Population and Demographics
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| ST.
LOUIS REGION |
|
| Caucasian |
81.5%
|
| African-American |
17.0%
|
| Hispanic |
1.1%
|
| Other
Races |
1.4%
|
| Male |
48.1%*
|
| Female |
51.9%*
|
| Source:
Demographics Now 2002. |
|

| 2002 |
1,018,000
|
| 2001 |
995,700
|
| 2000 |
981,800
|
| 1999 |
974,900
|
| 1990 |
918,000
|
| 1980 |
811,000
|
| Source:
Sales and Marketing Management, Survey of Buying Power, 2002. |


EBI is defined as personal income less personal tax and non-tax
payments—a number referred to as disposable income.
|
St.
Louis
|
US
|
| Number
of Households |
1,018,000
|
107,755,000
|
| Total
Net EBI ($000) |
$52,423,652
|
$5,303,481,498
|
| Median
Household EBI |
$41,558
|
$38,365
|
| Per
Capita |
$19,988
|
$18,491
|
|
Source: Sales and Marketing Management, Survey of Buying
Power, 2002.
|

|
%
of St. Louis Region
|
%
of U.S.
|
| High
School Diploma |
85.5%
|
86.6%
|
| Bachelor
Degree |
24.5%
|
26.7%
|
| Graduate/Professional
Degree* |
8.9%
|
7.9%
|
Source: U.S. Census Bureau, 2000.
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