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THE ARCH AND BEYOND
JNPA'S BOARD PARTNERS WITH SITES BEYOND THE ARCH TO PROVIDE EDUCATIONAL OUTREACH

By Laurie Burstein

The 17-member board of directors of the Jefferson National Parks Association (JNPA) is behind a new direction in the organization’s mission. Where the JNPA once only provided educational support for the Jefferson National Expansion Memorial (Gateway Arch and Old Courthouse), the group now provides educational services to many other historic sites in St. Louis County and even outside the region.

Today other historical sites take advantage of JNPA’s expertise in operating on-site educational retail facilities such as museum stores and gift shops, publishing educational materials distributed onsite, and participating in a variety of community outreach programs. JNPA’s partner sites are: Ulysses S. Grant National Historic Site in St. Louis County; the Lewis and Clark Camp River Dubois in Hartford, IL; the National Great Rivers Museum at Melvin Price Locks and Dam in Alton, IL; the Mississippi National River and Recreation Area in St. Paul, MN; and the Lewis and Clark Visitor Center at Gavin’s Point Dam in Yankton, SD.


JNPA
1. Peter Sortino 2. Michael Hardgrove 3. Michael Burke
4. Glenn Robbins II 5. Jerry Schober 6. Charles Weiss
7. David Grove 8. Gregg Daly 9. Jack Golman 10. Jeannine Cook 11. John Baricevic

Not Pictured: Carla Baum, Gail Brown-Rozelle, Tom Villa, Andrew Elmore, Richard Fleming, R. Crosby Kemper III, Dr. Donald Suggs


JNPA Executive Director David Grove says the organization, with the board’s leadership, has had to broaden the scope of JNPA’s purpose for several reasons. “Besides providing educational services to a wider audience, expanding to other facilities has increased the financial resource base for the organization, making it less dependent on the success or failure of one site. This has been very important since the reduction in Gateway Arch visitation since 2001,” Grove said. Grove added that all the funds earned are put back into the sites.

Formed in 1961, JNPA is the educational support arm for the previously-mentioned historic facilities. Major sources of funding are through the sale of educational products at museum shops and mail-order catalog sales, admission to interpretive programs and private donations. Besides operating onsite museum shops and producing and distributing educational materials at these facilities, JNPA does much community outreach. Scheduling in-classroom visits for park rangers, coordinating “traveling trunk” exhibits for schools, and organizing teacher workshops are just some of the activities.

Board President Jack Goldman has been involved with JNPA for the past 12 years and has served as the group’s president for the last four. He says the organization has been the local community connection to the Arch and will remain as such. But due to the economic slowdown of the past couple years, the JNPA Board has supported the effort to branch out to other historic sites which have become of increasingly important to the organization.

Goldman is very enthusiastic about a new fundraising program the Board is supporting called the Arch Fund. “This new initiative acknowledges in a significant way the pride that local residents have in our primary site—the Gateway Arch. This includes the introduction of Missouri license plates featuring the Arch,” he said. Missouri motorists making a tax-deductible contribution to the JNPA can now upgrade their license plates and help JNPA while showing their local pride. Another important part of the Arch Fund program is a 40th anniversary exhibit at the Arch in 2005. The new program was officially launched in January and more information can be found at www.archfund.org.

JNPA’s board has gone through many changes itself Goldman acknowledges. Through strategic planning and analysis, the board has reduced the size and implemented term limits and director rotation policies to encourage development of new board members and the infusion of new ideas. Goldman says the board looks for a new level of sophistication in its members who can bring strong business and political ties to the group.

Upcoming activities for the board include hosting a national convention in St. Louis in March for the Association of Partners for Public Lands, JNPA’s national peer group. And as always, Goldman says the board will continue to support JNPA’s priority of keeping the Arch viable and accessible for everyone. “We want to further engage the community and expand our public services,” he said.


Laurie Burstein is a St. Louis-based free-lance writer.
 

 

 


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