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Local bankers are pumping big bucks into downtown development.

By William Poe

When it comes to downtown St. Louis, area bankers are sold on St. Louis, and those spearheading downtown development are glad they are. “This is a banking community that steps up to the plate,” says W. Thomas Reeves, executive director of Downtown Now!, a unique public/private partnership formed to rejuvenate downtown St. Louis.

Even as the City of St. Louis as a whole continues to lose residents to other jurisdictions, local bankers are decidedly upbeat about the future prospects for downtown and for the entire city, too, for that matter.

“This bank has been committed to financing in the city,” says Paul Glarner, chief credit officer for Allegiant Bank, which has more than $50 million in financing invested in the city and which maintains a branch in north St. Louis. “It’s something we know; we’re comfortable lending in the city, and we’re committed to it.”

Bank of America, formerly NationsBank, has been a leader in downtown St. Louis lending and in April, 1998 committed $100 million in new loans and direct development investment in the core city. NationsBank made the huge commitment at a time many local developers worried that the acquisition of St. Louis-based Boatmen’s Bank by Carolina-based NationsBank would mean less local bank investment in the city.



In 1998, Bank of America purchased Cupples Station complex, a part of which is being redeveloped by McCormack Baron & Associates into a Westin Hotel scheduled to open next month.

“We took our leadership role seriously, “ says Mary Campbell, senior vice president of Bank of America Community Development Banking. “We wanted to send a message that investment in the city is good business and that it is profitable.”

Reeves says it is vital that local banks step to the plate for downtown St. Louis. “Our bigger goal at Downtown Now! is to create an environment where people want to invest money, and most of that has to come from private sources. National sources always want to see local bank participation. If the local banks aren’t going to play, there’s a perception that development potential probably isn’t real.”

Reeves knows of what he speaks. As the former chief lending officer for Mark Twain Bank and Mercantile Bank, Reeves knows the key role local banks are playing in downtown revitalization. Similarly, developers say it is telling that the executive heading Downtown Now! has a background on the money side, rather than on the bricks and mortar side, of development.

Developers know that the success of Downtown Now’s $1.3 billion downtown action plan, especially in the area of private residential development, is largely in the hands of financing sources. It’s not enough, Reeves notes, for a bank to loan a developer the money needed to transform an obsolete Washington Avenue garment factory into gleaming residential lofts. Mortgage money has to be made available to buyers, and that can be problematic in an atmosphere of uncertain market demand and unknown re-sale or residual real estate values, he says.

“The major banks were true civic leaders in pioneering and working with developers to establish a market for both rental and for-sale residential units downtown,” Reeves says. “This key first step set the stage for other developers, banks, mortgage lenders and investors to follow.”

In early 1998, NationsBank/Bank of America played a major role in the development of the first largely market rate residential development on Washington Avenue, Campbell recalls. Before the $5.6 million, 26-unit University Lofts at 1627 Washington Ave., Campbell says there “wasn’t one major market rate project on Washington Avenue.” Now the building is fully occupied. “It’s been a very successful project and was a catalyst to getting market rate in the district,” Campbell adds.

Washington Avenue has the potential to add dramatically to the number of downtown residential units. Only 6,000 housing units are located downtown, with about 96 percent of them occupied. More residential activity cannot come fast enough for Downtown Now’s Reeves.

“Downtown is our region’s calling card,” Reeves says. “If we are to affect long-term revitalization, it’s crucial that we build a strong residential base. These residents will frequent shops, restaurants and venues to help create and maintain a 24-hour downtown.”

As important as residential development is to downtown vitality, linchpin projects are considered to be the convention center hotel complex along Washington Avenue on downtown’s northern edge and the Cupples Station warehouse project on the south. And if it were not for the early commitment of local banks, both projects might now be among the many development plans collecting dust in the bowels of City Hall.

NationsBank, for example, stepped up with $2.1 million to purchase the old Gateway Hotel in late 1997 to hold the property for the city until it could select a developer and finalize plans for the long-awaited convention center hotel project. “When we bought the Gateway Hotel, it was really a leap of faith,” Campbell says. “The city didn’t have a developer; it didn’t have a development team; it didn’t have anything.”

Mercantile Bank, now Firstar, also acted as a local backstop when a national financing source withdrew its convention center hotel commitment after a developer had been selected.

“The convention hotel was dead,” Reeves recalls. “Mercantile stepped up and said ‘we’ve got to have it’ and agreed to provide financing to bridge the loan and to purchase the Mayfair Hotel parking lot” that is a centerpiece parcel to the project.

“Those commitments by Mercantile and Bank of America kept that project alive,” Reeves says.

At the other end of downtown, Bank of America, under the direction of David Darnell who directs the bank’s Midwest Banking Group, in 1998 purchased the multi-building, six-city-block Cupples warehouse complex before spinning off two blocks to Sun America and McCormack Baron & Associates for a 224-room Westin Hotel. Mercantile/Firstar, in turn, is financing the $60 million Westin project.

“The involvement of the local banking community is critical to our downtown revitalization efforts,” Reeves says. “It’s more than just dollars. They bring construction expertise as well as a vital credibility factor, which, in turn, helps attract additional investment money both from within and from outside the region.”


William V. Poe is principal of Poe Communications, a St. Louis advertising and marketing communications firm.
 

 

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