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HOLIDAY / PHILANTHROPY

FIRST NIGHT FUN


Above: Face painting at First Night 1999.



First Night celebrates the millennium by offering families entertainment in a historic setting.

By Cheryl D. Walker

First Night-Saint Louis is “Counting Down to the Millennium.” The New Year’s Eve festival committee, recognizing that this year will be a good excuse to do something different, is preparing a major celebration to mark the calendar moving from 1999 to 2000.

“Ever since the Mayor declared January 2000 the start of the new millennium, First Night-Saint Louis has been planning to produce a gigantic celebration of our entry into the year 2000,” says Judy Simms, executive director of First Night-Saint Louis.

Tom Sehr, chairman of First Night-Saint Louis and deputy executive director for Bi-State Development Agency, echoes the enthusiasm, adding, “We certainly have been looking forward to this celebration for the last several years.”

First Night-Saint Louis is one of 217 First Night celebration cities. First Night International was organized in Boston in 1976 as a family-oriented, alcohol-free New Year’s Eve celebration through the arts.

“It’s an arts-oriented event aimed at families and, by definition, alcohol-free,” Sehr emphasizes. “We are not against alcohol. It’s just that the event as defined by its national organization is alcohol-free. Because First Night is an alternative to a ‘night club’ type party, this is a great place to bring children, without concerns.”

Festivities kick-off at 7 p.m. New Year’s Eve and continue through midnight. The event includes music, performing arts, visual arts and children’s activities. There is a variety of entertainment, from jazz to chamber music and jugglers to mimes, plus storytelling, skits, a Chinese dragon, face painting, ice sculptures and fireworks.

First Night-Saint Louis started in 1991 in Grand Center. The festival moved to downtown St. Louis five years ago where it has had great opportunity to grow. In fact, Sehr projects First Night crowds to be between 30,000 and 100,000 this year.




The local Chinese American Society sponsored this dragon for the 1999 First Night.

Above: The local Chinese American Society sponsored this dragon for the 1999 First Night.



Added to this year’s hometown crowd will be 60,000 teens at the Convention Center for a Southern Baptist youth rally during the New Year’s weekend. According to Simms, this event has had most downtown hotel rooms booked for months.

As a major event on the downtown calendar, First Night brings local, regional and national attention to downtown St. Louis. The festival offers several venues including: Christ Church, Central Library, Main Stage at Soldiers Memorial, entertainment tent at Pine, St. John Catholic Church and Centenary Methodist Church.

“All buildings involved are historic, which makes this celebration a beautiful part of St. Louis’ history,” Simms notes.

There are children’s activities or entertainment in the Library, each of the churches and the Soldiers Memorial. The First Night committees have arranged activities so there is a place for each member of the family in every location.

“Another aspect that is so rewarding about being involved in First Night is seeing how the event provides a great place for families of all generations to celebrate. Watching children, parents and grandparents getting on our buses and enjoying entertainment in various venues,” Sehr adds.

Though part of an international First Night organization, the St. Louis event has a uniquely local flavor reflecting the creativity, culture and diversity of the St. Louis region. The festival involves hundreds of local artists, musicians and performers, both professional and amateur, as well as outstanding national groups.

“This year we’re concentrated in an eight-block area and still more suitable for an expected larger crowd,” Simms explains. “We want to make it a real street festival or winter carnival. People can walk; it’s no more than a block from any venue.”

To accomplish this, certain downtown streets will be closed. Bi-State Development Agency will provide shuttle and MetroLink service throughout the evening free to those wearing their First Night Admission buttons. This includes bus service from many downtown parking areas. First Night-Saint Louis maps are available.

First Night is a total community event. From Bi-State to Washington University, the community is active in the event’s production. Performers come from many area schools and universities. St. Louis City and County Police join to patrol during the event and more than 500 area residents volunteer to host venues and man the First Night services such as information, lost and found, and first aid.

To support the event, First Night-Saint Louis secures funding from public, private and corporate sources. Over the years, support has come from the Regional Arts Commission, Missouri Arts Council, A&E, Downtown Taxing District, City of St. Louis, St. Louis County, as well as many corporations such as AAA, Missouri, Blue Cross/Blue Shield, Boeing, Famous-Barr, CPI, Bank of America and Schnuck’s. Additional support comes from local non-profit organizations including the Rams Foundation and Christmas In St. Louis Foundation. Nationally, First Night has received funding from familiar consumer names such as Minute Maid, Wittnauer and Ragu. And finally, individuals contribute to the Friends of First Night and through sales of admission buttons.




Kids’ arts and crafts activities during the 1999 First Night.

Above: Kids’ arts and crafts activities during the 1999 First Night.



Sehr continues, “One of the things we want on a long-term basis is to broaden our sponsor base to include many more area businesses, not just those with name familiarity.”

Admission buttons have been on sale since mid-November at all Schnuck’s Stores and the Metro Ride Store in St. Louis Centre. Advance purchase buttons are $8 for adults 18 years and older, and $4 for youth under 18; cost on-site will be $10 and $5. Food and souvenirs will be available at additional cost. Souvenirs will include shirts, ear warmers, and a John Pils ornament designed for First Night 2000.

“Celebration of renewals through the arts is perhaps the most significant aspect of First Night,” says Sehr who is in his third year as First Night chairman. “All of our board members believe very strongly in the renewal of downtown St. Louis. That is exciting for the area. We are helping all of the organizations involved in the downtown.”

For more information call 314/588-0002.


Cheryl Walker is a St. Louis-based free-lance writer.

 

 

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