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“St. Louis.
We Got it Good.” is getting even better, as the second phase of
the community-wide advertising campaign promoting the region is
about to be launched. The Campaign, in a slightly offbeat and
humorous fashion, reminds area residents of just how attractive
St. Louis is compared to other regions across the nation. Another
round of TV and radio spots will be airing shortly and print and
outdoor ads will be introduced this quarter. The cover story of
this issue of St. Louis Commerce Magazine offers a preview
of these ads as well as a closer look at the Campaign itself.
And speaking of launches, the region’s Business Diversity Initiative
officially debuted on March 22. One hundred-plus area businesses
have joined together to share information and resources to develop
a more diverse workforce and business network. By joining together,
businesses will be able to benefit from the knowledge and experience
of other private employers, learn more about best practices, and
evaluate their own successes relative to other area companies.
They will also benefit from improved access to a broader talent
pool and supplier network.
The website,
www.stlbizdiversity.com contains valuable information and
resources designed to keep companies abreast of developments,
which will help them succeed in minority recruiting and purchasing
programs. It will also enable people to learn more about specific
companies and access information about its employment and supplier
opportunities. See page 38 for more details.
Also in this issue, on page 32, is a feature on business people
who teach. A lawyer, chief financial officer, social worker, technology
incubator president and community developer firm president give
their viewpoints on why teaching complements their professional
lives. In fact, they all agree with the adage, “teachers learn
as much from their students as students learn from the teachers.”
And lastly, this issue profiles eye care entrepreneur, Matt Matthews.
Opening his first office in 1990, he now owns and operates 20
Crown Optical offices, which not only sell glasses, but also diagnose
and treat some serious eye disorders. He also makes it his business
to contribute to the community, most notably through a program
called Crown Cares for Kids, in which he offers free eye
exams and glasses to the needy.
In fact, the donations of business people in this issue run the
gamut, from the contributions of our region’s broadcasters and
creative community for “St. Louis. We Got it Good,” to teachers,
to diversity, to eye exam/glasses donations—individuals are doing
their part to make this community a better place to live and work.
Richard C.D. Fleming
President and Chief Executive Officer
St. Louis Regional Chamber and Growth Association
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